Welcome to Net Scores, your student-led platform dedicated to the commercial side of tennis. We delve into revenue generation, participation growth, event management, and sponsorship strategies within the industry. Explore our latest insights, blogs and sport-business analyses tailored for university students and enthusiasts alike today! Join us to understand the game behind the game.
In this space, we share inspiration, tips, and stories that help you get the most out of our services. Whether you're looking for helpful tips, background information, or a behind-the-scenes look: you'll find it all here. We regularly post new articles, so keep an eye on the blog for updates and new insights.
If you’ve been keeping an eye on the courts lately, you’ll know tennis is having a serious moment. And with Indian Wells 2026 underway—one of the most packed, star‑studded stops on the calendar—the business side of the sport is hitting just as hard as the players. With top names like Carlos Alcaraz, Jannik Sinner, Aryna Sabalenka and Coco Gauff all competing this month, the stage is set for big rallies both on and off the court.
We’re two Sport Business students from Liverpool John Moores University who created Net Scores to break down the business side of UK tennis in a clear and engaging way. As Sport Business students, we're passionate about the sport industry, we noticed that while tennis is hugely popular around the globe, there’s far less accessible information about how it actually operates behind the scenes, from funding and sponsorships to event management, participation strategies, and the role of key organisations like the LTA. Through our blogs, insights, and industry-focused content, we aim to make the commercial world of British tennis easier to understand for fellow students, aspiring professionals, and anyone curious about how the sport works beyond the baseline.